Integration Challenges and Strategic Alignment Between ERP Systems and CRM Technologies in Multinational Enterprises
Keywords:
ERP, CRM, integration, strategic alignment, multinational enterprises, IT systems, data interoperability, digital transformation, organizational changeAbstract
This paper investigates the challenges and strategic implications associated with the integration of Enterprise Resource Planning (ERP) systems and Customer Relationship Management (CRM) technologies in multinational enterprises (MNEs). It highlights critical barriers such as organizational resistance, data synchronization, and infrastructural incompatibilities, and discusses the importance of aligning integration initiatives with broader corporate strategies. Using insights from peer-reviewed research published before 2022, this paper aims to offer both theoretical and practical perspectives, supplemented by empirical data in tabular and graphical forms. It proposes a framework to assess strategic alignment in global ERP-CRM deployments.
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