User-Centric Design and Usability Implications of ERP and CRM Systems in Digital Transformation Initiatives
Keywords:
User-centric design, ERP usability, CRM experience, digital transformation, enterprise systems, interface design, end-user engagement, UX architectureAbstract
User-centric design has become a pivotal element in ensuring the success of ERP and CRM systems within digital transformation agendas. This paper investigates how design usability impacts user adoption, system performance, and organizational outcomes. Drawing upon recent empirical studies, it presents a comparative analysis of user experience frameworks applied in enterprise solutions and offers a proposed architecture to enhance intuitiveness, task efficiency, and satisfaction. Results from a prototype implementation indicate a significant correlation between usability-focused design and post-deployment satisfaction levels.
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